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We Saw a Need - and We’re Here to Meet It.

Too much financial advice feels like it’s written for Wall Street, not for real people.

 

Often packed with jargon, overwhelming tools, or assumptions that you already know where to start.
We created Profincial to change that.

 

 

Our Mission: Empower better financial decision making by delivering easy-to-understand education and local resources 

 

Max Humprey

Founder, Profincial, LLC

 

I got my start working summers at my family’s lumberyard in Western Massachusetts, operating forklifts by day and tending horses at home. Those early jobs taught me the value of showing up, working hard, and—come Friday—seeing that effort pay off in my paycheck.

After high school I enrolled at the University of New Hampshire and chose finance—mostly because I figured money is why people work, so why not learn about it directly? What I found was that finance isn’t just for Wall Street; it’s for everyone. Budgeting, investing, real estate—these are essentials for anyone earning a paycheck. Yet, few people ever get the chance to really understand them.

That realization led me to create Profincial: a place where people can learn the basics of finance and connect with trusted local resources to make informed financial decisions.

Before buying my first home, I assumed it was out of reach—until, by a stroke of luck, I connected with a realtor who took the time to explain the process of buying a house. She connected me with a lender and attorney who made it possible. That experience changed how I saw financial education. It showed me that the right guidance and strong network can turn uncertainty into action.

At Profincial, we strive to give everyone that same empowering experience—no luck required, just the right connections and a willingness to learn.

 

Max Humprey

President, Profincial, LLC

I got my start working summers at my family’s lumberyard in Western Massachusetts, operating forklifts by day and tending horses at home. Those early jobs taught me the value of showing up, working hard, and—come Friday—seeing that effort pay off in my paycheck.

After high school I enrolled at the University of New Hampshire and chose finance—mostly because I figured money is why people work, so why not learn about it directly? What I found was that finance isn’t just for Wall Street; it’s for everyone. Budgeting, investing, real estate—these are essentials for anyone earning a paycheck. Yet, few people ever get the chance to really understand them.

That realization led me to create Profincial: a place where people can learn the basics of finance and connect with trusted local resources to make informed financial decisions.

Before buying my first home, I assumed it was out of reach—until, by a stroke of luck, I connected with a realtor who took the time to explain the process of buying a house. She connected me with a lender and attorney who made it possible. That experience changed how I saw financial education. It showed me that the right guidance and strong network can turn uncertainty into action.

At Profincial, we strive to give everyone that same empowering experience—no luck required, just the right connections and a willingness to learn.

JOIN THE WAITLIST

I created Profincial to offer financial guidance and local resources to employees of our partner companies.

Join our waitlist to be the first to hear about course access!